One of the greatest struggles the blind face due to their condition is incredible isolation. So when tasked with creating a new way to generate support for Guide Dogs Australia, the country's leading vision impaired services organisation, it seemed vital we didn't inadvertently exclude the blind - by creating anything visually based such as a ribbon or wristband. Also the traditional donor base, older people, were showing donation fatigue with Australia as a whole moving through the global financial crisis. As a result we needed to open the charity up to a new support base as well as appealing to existing donors...